Like it or not, we are consumers. Just as a peasant in feudal 13th century Normandy was inextricably a farmer, so we, 21st century westerners, are inextricably consumers. That isn’t to say the 13th century farmer or the 21st century consumer is reduced to that identity, but it is undeniably a part of how the farmer or the consumer thinks, feels, believes, and acts.

That consumerism, then, profoundly shapes the way we view the world and our faith. We can’t help but view our faith with the eyes of consumerism. That might feel like an off-putting statement. I realize that consumerism is thrown around as a dirty word and our natural impulse is to distance ourselves from it.