The days of being buried in the church where you were baptized and married are long gone for most. Ours is the age of the McChurch.
There are realities embedded in that truth that are good and bad alike. Every cultural location has its own blessings and challenges.
Believe it or not, I don’t think that the problems attendant with our consumerism are wholly bad. Imagine, for instance, how difficult it would to have your congregation embrace the truth that each member is part of a “royal priesthood” (1 Pet 2:9) in France circa 1200 AD. Why would that be so difficult? Because in that culture serfdom would have permeated the identity of the congregation. In a congregation of serfs, it may be easy for them to understand their identity as servants of Christ, but far more challenging for them to internalize the truth that they are priests.
Let’s consider then how our cultural identity as consumers impacts the way we engage with the local church. How does our McDonald’s world shape us?
Here are five statements that shape us as consumers:
1) “I’m broken, therefore I shop.” We look for churches that latch onto our deficits, insecurities, and offer fulfillment to those desires. The pulpit has always been a place where the timeless truth intersects with the cultural questions of the day, but that reality has been heightened in a consumer-driven world. The blessing of this is that the Word of God does offer healing for our brokenness. The problem is that we can be drawn not to the whole counsel of God, but only those portions that we believe help us at any given moment.