Our culture toys with lust. We know the power of sexual desire so well that we use it to sell hamburgers, cars, and beer. I mean, seriously. Step back and consider how crazy that is. We take things that are already attractive and then add sex to them to sell them better! Burgers, sports cars, and beer! We crave these things on their own! And yet advertisers are still compelled to add an ingredient to make them even more desirous: sex. On the flip side, you never see sex requiring anything else to sell it. Your local strip club isn’t trying to lure people in with their mouthwatering hamburgers.