Let’s be honest: the standard Jesus calls us when it comes to lust can feel profoundly unfair. It is God, after all, who created us as physical beings. It is God who created us as sexual beings. It is God who gave us desires. God gave us libido. And God gave us an imagination.
And in all this, God has created us in his image! God is the being with the most powerful desires in the universe! What kind of image-bearers would we be if we did not also have desires?
In recognizing that God created us as desiring beings, we acknowledge that God has called us to direct those desires to himself and his righteousness.