Mall

The Odd Concept of Church Shopping

The Odd Concept of Church Shopping

Church shopping is weird. It seems normal today. But it’s a very strange idea, when you think about it.

The notion of “church shopping” first became a possibility in 20th century America. Consider just how odd this concept would be in any other era of the church. The early church, spread out across the Mediterranean, met in homes. Individuals and families who came to believe that Jesus was Messiah and Lord would naturally go to the house church of their neighbors who told them the good news. And because of the church’s small size, there were very few homes in any given geographic region that met. The only hint of any competition we see in the New Testament is Paul addressing the Corinthian Church:

“For it has been reported to me by Chloe’s people that there is quarreling among you, my brothers. What I mean is that each one of you says, “I follow Paul,’ or ‘I follow Apollos,’ or ‘I follow Cephas,’ or ‘I follow Christ.’ Is Christ divided? Was Paul crucified for you? Or were you baptized in the name of Paul?”[i]

Notice how different this is from our circumstance, though. Even while claiming the authority of different teachers (Paul, Apollos, Cephas (Peter), or Jesus), these groups were still meeting and worshiping together! Even so, Paul demolishes such divisions: there can be none but Christ who is the authority. But they were at least meeting under the same roof.

Today, doctrinal distinctions are only the beginning of our differences within the church (I am Reformed; I am charismatic; I follow Bethel; I am a Furtick guy).

I Shop Therefore I Am

I Shop Therefore I Am

Like it or not, we are consumers. Just as a peasant in feudal 13th century Normandy was, without a choice, a farmer, so we, 21st-century westerners, are consumers. That isn’t to say the 13th-century farmer or the 21st-century consumer is reduced to that identity, but it is undeniably a part of how the farmer or the consumer thinks, feels, believes, and acts.

That consumerism, then, profoundly shapes the way we view the world and our faith. We can’t help but view our faith with the eyes of consumerism. That might feel like an off-putting statement. I realize that consumerism is thrown around as a dirty word and our natural impulse is to distance ourselves from it.

But to be able to diagnose our hearts, we have to be willing to accept this reality about ourselves. Just as you would think it absurd for a medieval feudal peasant to demand, “farming may impact the faith of those around me, but it doesn’t impact my faith!” so we ought to have enough self-awareness to realize that consumerism impacts the way all of us in 21st century America interact with our faith.

Jamie Smith’s profound book, Desiring the Kingdom, lays out a captivating description of the shopping mall as seen through the eyes of a Martian. In doing so, Smith gives us new eyes to see the ways in which the mall speaks cultural truths.

Smith exposes three truths that the mall tells us about ourselves as consumers and I’ve added a fourth:

Consumers at Church, part I

Consumers at Church, part I

We have been exploring in this series the impact of how our identity has been shaped as consumers in 21st century America. Last week we reflected on Jamie Smith’s profound book, Desiring the Kingdom, and his insights into how consumerism shapes who we are. In the next two posts, I will apply those insights into how we engage the local church. In today’s post I want to consider just how strange our current posture of selecting a church is in an historic context. That statement might not naturally draw you in, but it’s only when we are able to see how alien and strange our current reality is that we can begin to consider how to diagnose our condition and, Lord willing, be cured.

The notion of “church shopping” first becomes a possibility in 20th century America.

Consumers at the Mall

Consumers at the Mall

Jamie Smith’s profound book, Desiring the Kingdom, lays out a captivating description of the shopping mall as seen through the eyes of a Martian. In doing so, Smith gives us new eyes to see the ways in which the mall speaks cultural truths.

Smith exposes three truths that the mall tells us about ourselves as consumers and I’ve added a fourth:

1)      “I’m broken, therefore I shop.” The mall latches onto our own sense of deficit and insecurity; it creates desires and offers fulfillment for those desires, whether it is a PS4 or a new wardrobe or a salty soft pretzel coupled with a tart and sweet lemonade.